Tourism Whistler Traditional Advertising From brand messages to tactical offers, Tourism Whistler’s recipe for successful advertising included a generous amount of print advertising. Client: Tourism Whistler Services: Copywriting, Concepting Agency: Origin Design + Communications Say all you want about the efficiencies of digital and social media marketing, but traditional advertising is most certainly a staple for creating lasting brand impressions. Targeted print media buys by Tourism Whistler, one of Origin Design’s agency of record clients, meant getting key messages in front of their targeted audience, and holding their attention in ways that the back button can’t achieve. While the messages and audiences always changed, a consistent look, feel and tone helped Tourism Whistler to establish brand recognition from one publication to the next. On the copy front, evocative language and a vibrant voice were embedded in every ad, contributing to the brand’s unmistakable qualities.