Taos Ski Valley

Winter Campaign Development

Services: Campaign Concepting, Copywriting

Revealing the secrets, legends and lore of Taos Ski Valley

In 2015, Taos Ski Valley began a comprehensive brand revival, fiercely embracing its cultural heritage and the untamed mystique of the time-forgotten ski resort in Northern New Mexico. As a lead creative with Origin Design + Communications, and collaborating closely with the resort’s media agency, we repositioned the brand to draw out the enchanting qualities of the resort’s unmistakable values and built a vivid, two-year campaign anchored in print, video, and digital content.

 

The bold simplicity and emotional resonance of the campaign not only netted huge returns for the resort, but resulted in snatching the 2015-16 Best Overall Marketing Campaign from National Ski Areas Association (NSAA).

 

  • 11% increase in skier visits over the previous year
  • 331% revenue return
  • 594% increased online ticket sales as a result of a tactical ad campaign
  • 36% increase in web traffic
  • 660,000+ views of campaign videos on YouTube and Facebook
  • Front page editorial coverage in the New York Times‘ travel section

TAOS SECRETS REVEALED :30 CAMPAIGN VIDEO

More videos

ENDEMIC PRINT ADS

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STORIES, LEGENDS, AND LORE

A collection of evergreen blogs and videos were created to tell the stories behind Taos Ski Valley’s most revered treasures: its terrain, its people, and its eccentric blend of culture.

Read the blogs