Burton Snowboards

Dealer and Consumer Catalogs

Client: Burton Snowboards
Services: Copywriting

Burton’s annual product catalogs were the culmination of some of the industry’s newest trends, hottest R&D, innovative collaborations and best selling gear. It was both a wish list and a sales tool, showcasing every product’s best features and translating them into rider benefits. Thousands of products graced their catalog pages, weaving a story to every piece of gear–whether it was blister-proof socks, “wheelie” good luggage or haute outerwear on a cold day.

I worked with Burton’s in-house creative team to decipher tech-heavy specs into a full suite of digestible copy: collection overviews, product names, product descriptions and product taglines that built excitement around the use of every product Burton created.